Adam Wolf
I am Adam Wolf, product strategist in the field of Home Energy & Smart Living.
I help companies develop marketable energy products from technical ideas – clearly positioned, economically viable and user-centric.
With a technical background and many years of experience in the solar and energy market transformation, I combine engineering understanding with product thinking.
I work hands-on rather than theoretically, accompanying teams from the concept phase to market entry – with a focus on impact, not PowerPoint.
How I work
1. Understand
I uncover customer pain points and market opportunities
→ Ensuring relevance before you commit resources.
2. DEVELOP
I convert insights into product concepts, feature flows, and strong value propositions.
→ A product that works technically and sells commercially.
3. Validate
I test assumptions early — customer-first, qualitative and data-driven.
→ De-risk before you scale.
4. Implement
II guide the go-to-market — launch story, pricing, and feedback cycles.
→ Success in the market, not just in the concept.
What I offer
1
Product Discovery Sprint
From idea to validated concept
In a compact, structured process, we identify real customer problems, prioritize opportunities, and develop initial solutions.
I combine methods from Design Thinking, Lean Startup and Product Strategy to create clear product hypotheses and decision-making criteria in just a few weeks.
2
Product Strategy & Positioning
From vision to marketable strategy
I help teams sharpen their product idea: clear target groups, value proposition, pricing model and market positioning.
Together we develop a product vision, a differentiating messaging strategy and a robust business model – focused on impact rather than features.
3
Go-To-Market Execution
From concept to successful market launch
I provide operational support for the product launch – focusing on pricing, partner communication, launch story and feedback loops.
Whether it's an early adopter program, a beta phase, or a full-fledged rollout: I ensure that market entry is measurably successful.
Over the past few years, I have worked with leading companies in the energy and technology sectors.
“Adam brings together technical depth and product thinking – a rare combination.”
— EVP Digital, Solar Company Kassel
„Er schafft es, aus komplexen Ideen klare, umsetzbare Strategien zu machen.“
— General Manager, Greentech Start-Up Munich
